Engineering Arabic Experiences for the World’s Games
Sahure Labs unites technology, linguistics, and cultural intelligence to fix the broken link between Arabic players and modern game design, delivering tools, pipelines, and creative systems that make Arabic experiences seamless, authentic, and alive.
Why Sahure Labs Exists
Arabic is one of the world’s most spoken languages, yet it remains one of the least engineered in games. Broken UI layouts, mistranslated stories, and disconnected marketing have long kept Arabic players on the edge of immersion instead of at its center.
Sahure Labs builds the tools, workflows, and creative frameworks that make Arabic not just supported, but celebrated, across code, culture, and community.
Arabic localization is not a side task. It is an act of cultural engineering, where technology respects language, and language respects players.
The Sahure Labs Pillars
Five connected disciplines, from engineering and localization to analytics, marketing, and voice, forming one Arabic experience ecosystem.
Who We Work With
Whether you are a AAA publisher, indie developer, or localization partner, Sahure Labs adapts to your scale and pipeline.
Studios & Publishers
End to end Arabic experience design, from UI to VO.
Localization Teams
Automation, QA reduction, and cultural consistency.
Indie Developers
Lean, high impact support to reach Arabic players early.
Investors & Partners
Strategic insight into a fast growing gaming market.
Pillar I · Engineering Solutions
Engineering Arabic Experiences that Work Everywhere
Sahure Labs builds automation tools, plugins, and pipelines that fix the hidden engineering gaps behind Arabic UI, UX, and text rendering before they reach players.
Arabic is one of the most underengineered languages in games. Many studios treat localization as a text export, not a system. The result is broken layouts, inverted variables, misplaced icons, and overrun text boxes. Manual fixes pile up in LQA cycles, wasting time, money, and creative energy.
Arabic deserves better, it deserves engineering grade localization.
The Sahure Labs Approach
We embed Arabic awareness directly into your production pipeline. Instead of treating Arabic as a late fix, we design tools and plugins that understand it from day one.
Our Sahure Tools Suite automates the detection, correction, and mirroring of Arabic text and UI logic directly inside your workflow.
Sesh
Repairs string logic, placeholder order, mixed script directionality, and punctuation, so Arabic text renders correctly and reads naturally.
BST
Scans for text overruns and spacing conflicts before they appear in engine, helping you catch layout issues early.
Snoop
Extracts layout metadata like anchors, padding, and font scale from your scenes to give engineers and linguists real UI context.
Ka
Applies true RTL mirroring, flips anchors, and corrects alignment visually so Arabic interfaces feel native, not flipped at the last minute.
Each module can operate alone or as part of a continuous integration pipeline. We do not just test Arabic, we teach your engine how to understand it.
Impact
When Arabic is engineered properly, it stops being a risk and becomes an advantage.
- Fewer Arabic UI bugs before QA, often a reduction of most preventable issues.
- Reduced LQA cycles and less budget wasted on avoidable fixes.
- Consistent rendering across PC, console, and mobile.
- Developers can preview Arabic as intended, not broken or reversed.
Deliverables
- Tool installation, configuration, and onboarding support.
- Integration scripts for Unreal, Unity, and custom engines.
- Visual QA reports with before and after comparisons for key screens.
- Optional licensing and support for in house deployment of the Sahure Tools Suite.
Pillar II · Localization Reimagined
Localization that Thinks, Feels, and Speaks Arabic
Sahure Labs unites expert linguists, culturalization specialists, and AI assisted workflows to create Arabic game experiences that feel written, not translated.
Many Arabic localizations start and end in spreadsheets. Translators rarely see gameplay, UI, or narrative context. That leads to literal, fragmented results that feel detached from the worlds they are meant to live in. Vendors translate from English, not for Arabic players.
The result is often correct words but the wrong emotions. Players deserve more than that, they deserve stories that belong to them.
The Sahure Labs Approach
We redefine localization by merging creative writing, linguistic mastery, and technical context into one intelligent workflow.
AI Assisted Translation uses models tuned on game narratives, dialogues, and UI tone rather than generic corpora, so first drafts already understand genre and pacing.
Human Expertise ensures that every line is reviewed and adapted by seasoned linguists and culturalization specialists who understand dialects, humor, and player expectations.
Context Aware Localization gives translators and reviewers real context, such as screenshots, in engine previews, and layout metadata, so lines fit both the text and the scene.
Ultra Fast Turnaround comes from combining machine precision with human judgment, cutting delivery time while protecting nuance, emotion, and authenticity.
We call this Intelligent Cultural Localization , a process where Arabic identity drives every creative decision.
Impact
When localization is driven by culture and context, players feel it.
- Narratives that feel authored in Arabic, not adapted from English.
- Consistent tone across UI, dialogue, marketing, and systems.
- Stronger immersion and emotional connection for Arabic speaking players.
- Fewer revisions caused by missing context.
Deliverables
- In context Arabic translation for in game text, menus, and narrative.
- Style guides and culturalization reports tailored to your genre.
- AI assisted translation passes with human linguistic QA.
- Context previews and feedback loops for writers and producers.
- Express options for live ops, seasonal, or urgent content drops.
Pillar III · MENA Playbook & Analytics
The MENA Gaming Playbook, Data with a Human Pulse
Sahure Labs decodes how Arabic players think, play, and engage, blending analytics, cultural research, and community insight to help studios build games that thrive in the Arab world.
Many market reports stop at numbers, demographics, revenue projections, and device splits. They show where players are, not who they are. Studios and publishers, especially smaller teams, enter the MENA region with generic assumptions and miss the cultural nuances that decide success.
Localization alone is not enough. Without real player intelligence , an Arabic version can be accurate but irrelevant.
The Sahure Labs Approach
The MENA Gaming Playbook is not another static report. It is a strategic and technical framework that helps global publishers and indie creators understand, measure, and grow within the Arabic speaking world.
Data Driven Analytics quantifies missed revenue, engagement gaps, and ROI potential for Arabic support across platforms, genres, and regions.
Culturalization Insights decode language nuance, values, social habits, and regional events as levers for engagement and retention.
Social Media Intelligence tracks Arabic gaming discourse, trends, influencers, and virality across TikTok, YouTube, X, and more.
Community Feedback Mapping aggregates sentiment from forums, Discord servers, and esports scenes to understand what players actually say and want.
Technical Integration links insights directly to engineering actions via Sahure tools, so localization QA and release cycles benefit from real data.
Impact
With the right intelligence, studios move from guessing to designing with intent.
- Smarter decisions on which markets, dialects, and genres to prioritize.
- Localization, design, and marketing guided by data instead of assumptions.
- Better alignment between cultural understanding and technical feasibility.
- Indie teams empowered to compete regionally with precision and authenticity.
Deliverables
- The MENA Gaming Playbook as a visual, actionable strategy document.
- Regional readiness assessments for individual titles or portfolios.
- Custom reports by country, genre, or player profile.
- Strategic consultations for localization, launch timing, and marketing integration.
Pillar IV · Interactive Marketing
Interactive Marketing, Where Cultural Insight Meets Digital Innovation
At Sahure Labs, Interactive Marketing is more than advertising. It is about building authentic, two way connections between studios and Arabic gamers through storytelling, data, and emotion.
Many MENA game launches stop at translation, localized trailers, subtitled posts, or generic influencer shoutouts. They reach players but they do not truly connect.
Arabic gamers want authenticity, campaigns that understand their humor, rhythm, and traditions. Without that, even big titles can fade into silence.
Cultural Relevance means we translate emotion, not just language. From Ramadan activations to region specific humor and creator collaborations, every message respects local identity and values.
Data Driven Creativity combines social analytics, sentiment tracking, and engagement data to find what drives momentum, then builds campaigns that trend across TikTok, YouTube, and Instagram.
Player Centric Design starts from gamer psychology, how players discover, share, and stay loyal. We build participation loops around events, challenges, and content that matter to them.
Integration
This is not traditional marketing. It is interactive storytelling . Through deep integration with the MENA Playbook, our creative work is guided by real numbers, such as retention, ARPU, and sentiment.
Whether you need a localized launch strategy, a social virality roadmap, or a full regional rebranding, Sahure Labs aligns execution with measurable impact.
Services & Deliverables
- Campaign strategy tailored to genre, budget, and audience.
- Influencer and creator partnerships across Arabic gaming communities.
- Social content production, trailers, posts, memes, and event assets.
- Community activation, tournaments, betas, and feedback programs.
- Performance analytics and reporting built on Playbook metrics.
Pillar V · Voice-Over Innovation
Voice-Over Innovation, Arabic Voices that Feel Alive
Sahure Labs brings modern technology and cultural depth together to make Arabic voice-over faster, more authentic, and more accessible.
Arabic voice-over in games is often treated as a luxury. Budgets are tight, production cycles are long, and there are limited workflows for dialect variety and iteration. Many games settle for partial VO or subtitles only.
The challenge is not talent. The real issue is the pipeline.
Hybrid Production Model blends professional voice actors with AI assisted tools that handle timing, sync, and first pass delivery, so you get usable drafts quickly, then finalize with humans for nuance.
Regional Authenticity Database organizes talent from Egypt, the Gulf, Levant, and Maghreb, tagged by dialect, tone, and genre specialization, for precise casting.
Integrated Engineering Pipeline keeps scripts, takes, file naming, and QC checks in a structured workflow that plugs into Unreal, Unity, and custom engines.
Impact
- Faster turnaround than traditional dubbing cycles.
- Significant cost savings through scalable hybrid workflows.
- Dialect and tone diversity aligned with audience expectations.
- Consistent integration between audio, UI, and narrative text.
Deliverables
- VO production per character, episode, or title.
- Casting and dialect consulting for key roles and NPCs.
- Script adaptation and linguistic QA for performance read.
- AI assisted rough cuts and previews for early approvals.
- Final mastered files ready for engine integration.
Our Vision
To make Arabic a design language, not a translation layer.
We build a world where Arabic players experience games that look, sound, and feel made for them, because they are.
Sahure Labs, where Arabic becomes experience.
About Sahure Labs
Building the Future of Arabic in Games
Born from the intersection of passion, precision, and purpose, Sahure Labs is reimagining how the Arabic language lives inside interactive worlds.
Sahure Labs began as a simple idea. Arabic in games could, and should, be better. What started as a personal experiment in debugging broken Arabic text grew into a full engineering and creative effort.
Founded by a localization engineer who spent years bridging the gap between translation and technology, Sahure Labs grew from a one person initiative into a dedicated attempt to give Arabic players what they have long deserved: games that feel truly theirs.
Every product, method, and idea inside Sahure Labs is born from real field experience, from testing games, translating strings, and watching immersion break when Arabic is treated as an afterthought.
Our Vision
We want Arabic to be a language of design, not just a localization layer. We imagine a gaming industry where studios do not add Arabic at the end, they design with it from day one. Where UI flows right to left seamlessly, where characters speak naturally, and where players across MENA feel seen, heard, and represented.
We believe Arabic localization is not a side task. It is an act of cultural engineering.
Our Mission
Sahure Labs exists to bridge the gap between language, technology, and emotion through five interconnected pillars.
- Engineering Solutions
- Localization Reimagined
- MENA Playbook & Analytics
- Interactive Marketing
- Voice-Over Innovation
Together, they serve one purpose, to make Arabic presence in games seamless, authentic, and proud.
Our Ethos
We do not chase trends. We solve the problems that are easy to miss. We work quietly, deliberately, and passionately, knowing that every corrected string, mirrored menu, and native sounding line moves Arabic gaming forward.
Our philosophy is simple, respect the language, respect the player, respect the craft.
Sahure Labs is a reminder that technology can serve culture instead of erasing it. That engineering and artistry can coexist. That one language, spoken by hundreds of millions, can finally take its place on the digital stage.
Sahure Labs, where Arabic becomes experience.
Egypt HQ · Youth & Future Talent
Built in Egypt, for the Arab World and for Its Youth
Sahure Labs is more than a remote service or a toolset in the cloud. Our long term vision is to build a dedicated Arabic Game Localization & Testing HQ in Egypt , a physical space where technology, language, and talent grow together.
Egypt sits at a unique intersection, a young population, a deep relationship with Arabic media, and a growing ecosystem of developers and creatives. We want Sahure Labs to be a home for that energy, a place where youth work on real games, real tools, and real problems that the global industry cares about.
A Place Where Youth Can Say, “I Work on Games.”
For many young people in Egypt and across the region, games are something they consume, not something they help build. Sahure Labs wants to change that.
- Creating high skill, high dignity jobs in testing, localization, and tools, not just generic support work.
- Training a new generation of Arabic localization engineers, testers, and analysts who understand both code and culture.
- Giving young people a way into the global games industry without having to leave their country or their families.
We want parents to feel proud when their children say, “I work at Sahure Labs, we build Arabic experiences for the world’s games.”
Egypt as a Regional Testing & Innovation Hub
Building our HQ in Egypt allows Sahure Labs to offer studios and partners:
- A specialized Arabic QA and engineering lab focused on UI, UX, and culturalization, not generic QA.
- Competitive operational costs that make long term partnerships and live ops support realistic.
- Direct access to Arabic speaking testers, linguists, and engineers working under one roof with shared standards and tools.
- A blueprint that can later expand into satellite labs across the region.
The goal is simple, to make Egypt a global reference point for Arabic game experience quality, and to make Sahure Labs the place where that standard is set.
For investors, partners, and initiatives focused on youth, employment, and digital transformation in Egypt, Sahure Labs is not just a product. It is an ecosystem, tools, training, jobs, and pride in one place.
We do not only want to bring games into Arabic. We want to bring Arabic youth into games.
Why this matters for AI Everything Egypt
Sahure Labs is building the missing infrastructure for Arabic in
games, from engineering tools and localization workflows to a
future testing HQ in Egypt. Our aim is to turn Egypt into a
regional hub for Arabic game localization and testing, create
high skill jobs for youth, and export expertise to global
studios, so young people can build the games they love,
without leaving home.
Contact
Let’s Shape the Future of Arabic Gaming
Share your project, challenges, or ideas, and we can explore how Sahure Labs might support your next release, pipeline, or strategy.